Case Study: Ayala Malls Cinema achieves unified digital wayfinding across 31 properties with Mappedin

Ayala Malls Creating Unique Experiences

Ayala Malls Cinema, part of Ayala Malls and one of the largest shopping mall retailers in the Philippines with 31 properties across three regions, wanted to differentiate its customer experience by launching a new Digital App & Loyalty Program and website that let shoppers digitally explore and navigate its lifestyle and cultural centres. To achieve this, they partnered with Mappedin to provide digital mapping and wayfinding capabilities.

Mappedin delivered its Mapping SDKs and "one map everywhere" approach—including 3D maps, step-by-step directions, outdoor context maps and interactive controls—so Ayala Malls Cinema could build a custom in-app and web wayfinding experience. After a pilot launch in November 2019, Mappedin’s maps were rolled out to the remaining 30 properties (bringing the portfolio to 31), and Ayala gained powerful location analytics to compare venue data and better tailor services to shoppers.

Ayala Malls Cinema