Case Study: Riverford Organic Farmers achieves 225% higher email engagement with Mapp Digital

Riverford Organic Farmers boosts email engagement 225% with Mapp Digital

Riverford Organic Farmers, a UK-based organic produce delivery service, needed to scale its customer communications to meet rising demand. They required a Customer Data Platform (CDP) to manage complex relational data and automate personalized messaging to improve the customer experience, leading them to partner with Mapp Digital and its Mapp Marketing Cloud platform.

Mapp Digital implemented its Marketing Cloud to unify Riverford's first-party data, enabling hyper-personalized and automated communication workflows. The solution resulted in a 225% increase in email engagement, with their weekly newsletter growing to 38,000 subscribers achieving a 58.8% open rate. This strategy significantly improved customer retention and drove substantial revenue growth for Riverford.

Riverford Organic Farmers