Case Study: Professional Building Supplies Ltd boosts customer engagement with Mapp Digital

Professional Building Supplies Ltd boosts Q1 2024 eCRM revenue by 160% with Mapp Digital

Professional Building Supplies Ltd (pbsl), a leading supplier in the building construction sector, faced the challenge of unifying its diverse data sources from multiple eCommerce platforms and its ERP system. This disunity led to inefficient customer engagement and a lack of personalized marketing. To overcome this, pbsl partnered with vendor Mapp Digital to implement the Mapp Marketing Cloud.

The solution provided by Mapp Digital integrated pbsl's disparate data into a single platform, creating unified customer profiles and enabling advanced segmentation and personalized marketing campaigns. This resulted in a 160% increase in Q1 2024 eCRM revenue, with 45% of revenue coming from automated emails. Additionally, Mapp Digital's platform significantly improved operational efficiency, reducing the time to create campaigns by 30 minutes each.

Professional Building Supplies Ltd (pbsl)