Case Study: MORE THAN Insurance streamlines email marketing with Mapp Digital

MORE THAN Insurance streamlines email workflows with Mapp and 25+ CMS blocks

MORE THAN Insurance, a UK-based provider, faced a time-consuming email marketing process that relied on an external agency for template creation. This method involved manually checking and uploading HTML files, which limited customization and slowed down campaigns. To modernize this approach, the company partnered with vendor Mapp Digital to leverage its Content Management System (CMS).

By implementing Mapp's CMS, MORE THAN Insurance gained access to a library of pre-built, customizable content blocks. This allowed their team to use a drag-and-drop interface to assemble emails in-house, eliminating the need for manual HTML uploads and intermediaries. The vendor Mapp Digital helped the company achieve a significantly simplified workflow, resulting in greater time efficiency and a reallocation of marketing resources to more impactful activities.

MORE THAN Insurance