Case Study: Creed Achieves Omnichannel Revenue Growth with Mapp Digital

Creed boosts email revenue 32% with Mapp Digital

Creed, a luxury perfume house, faced the challenge of unifying customer data from its website, franchise stores, and large concessionary retailers. Their goal was to deliver exceptional omnichannel experiences to grow engagement and revenue. To achieve this, they partnered with Mapp Digital and used the Mapp Marketing Cloud to gain a comprehensive customer view and activate these insights.

Mapp Digital implemented its solution to centralize Creed's customer data, enabling deep analysis of customer types, behaviors, and preferences. This insight was activated through segmented email campaigns, automated journeys, and paid social and search audience targeting. The results were significant, including a 32% year-over-year increase in email revenue, a 743% increase in conversion rates on a campaign, and a 220% increase in return on ad spend.

Creed