Case Study: Bondara boosts Valentine’s Day engagement and conversions with Mapp Digital

Bondara boosts Valentine’s Day buzz with Mapp through 4-channel marketing

Bondara, a UK-based sex toy and eCommerce retailer, partnered with Mapp Digital to create a buzz and drive conversions for its Valentine's Day campaign. The challenge was to engage a wider audience and build excitement around the seasonal event through a cohesive marketing strategy.

Mapp's solution involved implementing a multi-channel strategy that included gamified social media giveaways, influencer marketing with Scotty Unfamous, and targeted email campaigns. The vendor also helped power personalized website promotions and product recommendations. This approach successfully created memorable end-to-end customer experiences for Bondara, significantly boosting engagement and conversions for the Valentine's Day period.

Bondara