Case Study: Nike boosts runner engagement with Mapos's Nike Human Race Global Village experience

Nike boosts Human Race engagement with Mapos across a 2010 New York City hub

Nike faced the challenge of generating awareness and engagement for its global Human Race event within the New York City running community, both before and after the race itself. To address this, they partnered with the vendor Mapos to design a comprehensive participant experience strategy.

Mapos implemented a multi-faceted solution that included designing the post-race "Global Village" hub with interactive technology and tiered experiences. In the months leading up to the event, they also created a guerilla-style scavenger hunt with stationary and mobile interactive nodes placed along major running routes. The results surpassed Nike's recruitment goals and successfully invigorated the Nike+ user community by providing new ways for them to connect.

Nike