Case Study: Aspen Skiing Company creates a flexible luxury retail experience with Mapos

Aspen Skiing Company opens 1,500 S.F. ASPENX retail café and rental experience with Mapos

Aspen Skiing Company, a major ski resort operator, engaged Mapos Architects to design a new retail store for their luxury sportswear brand, ASPENX, at the base of Snowmass Mountain. The challenge was to create a physical space that would perfectly embody the brand's "Aspen Ideal" identity—synonymous with luxury, performance, and a connection to the mountain—while also overcoming the logistical hurdle of catering to intense seasonal shifts in inventory and customer needs.

Mapos designed a highly adaptable retail space featuring custom flexible fixtures that allow for effortless transitions between winter and summer merchandise. The solution included a tiered boot-fitting area for the premium rental service and a full-service café to enhance the guest experience. This design maximized the use of the existing space year-round, aligning with Mapos Architects' commitment to sustainability by minimizing the operation's environmental impact. The result is a functional and luxurious retail experience that successfully reflects the brand's core identity and serves the community.

Aspen Skiing Company