Case Study: AtriCure achieves targeted medical device sales growth with Mapline

Reviving Revenues AtriCure Breathes New Life into Medical Device Sales

AtriCure, a medical device company, faced challenges in efficiently targeting hospitals for its sales efforts. Using spreadsheets led to guesswork and wasted resources, as the company struggled to identify which healthcare facilities had the right tools, needs, and insurance coverage for their products. They turned to the vendor Mapline and its Geo Analytics service to gain clarity and precision.

Mapline's solution provided AtriCure with data visualizations to map hospital locations and analyze regional data, enabling laser-focused sales targeting. This allowed the team to instantly identify high-potential customer hotspots and better explain reimbursement rates to hospitals, building stronger trust. The results included a completely new perspective for the sales team, maximizing growth by ensuring efforts were focused on the most profitable regions. Mapline's tools are now being adopted across other company departments to streamline operations.

AtriCure

Erica Swigart

Sr. Manager, Global Healthcare Economics & Reimbursement