Case Study: Peerfit improves service area analysis and expansion planning with Mapline Geo Analytics

How Peerfit Made Geo Gains and Dominated the Fitness Market

Peerfit, a major health and wellness company for hybrid work environments, faced a challenge with inefficient data analytics. Their use of spreadsheets to match employees with fitness studios was hindering sales and revenue growth. They needed a fast way to visualize their service areas for clients and analyze geographical data to assess coverage. To address this, they turned to the vendor Mapline and its Geo Analytics service.

By implementing Mapline's solution, Peerfit gained the ability to instantly visualize networks and analyze distances. This allowed them to pinpoint the closest fitness centers to employees and show hard data on how many team members were within a specific radius. The results were significant; Mapline's tools helped Peerfit optimize its expansion strategy, slash travel expenses, and enhance its sales process. Following this success, Peerfit was acquired by FitOn Health, raised $48.6 million in funding, and grew its user base from 1 million to 15 million users worldwide.

Peerfit

Andre Ortega

Chief of Staff Enterprise Health