Case Study: Your News grows affiliate coverage and boosts advertiser confidence with Mapline Geo Analytics

Digital News App Gets Front-Page Results with Geo Analytics

Your News, an online daily news platform aiming to bring local news to a digital, nationwide audience, faced a challenge in mapping its expanding affiliate network and visualizing market data for partners and advertisers. Their initial reliance on spreadsheets was ineffective for communicating growth opportunities. Mapline's Geo Analytics service was identified as the solution to this problem.

By implementing Mapline, Your News was able to create clear, data-driven maps to showcase its market coverage and expansion to affiliates and advertisers. This solution replaced outdated spreadsheets and enabled the CEO to easily plot locations and highlight available territories. The results were significant, with the network growing from a few counties to over 65 affiliate pins in a year, which strengthened client relationships and expanded the company's reach across the country.

Your News

Sam Anthony

Chief Executive Officer