Case Study: Longitudes Group achieves optimized golf sales territories and market visibility with MapBusinessOnline Pro

Longitudes Group Selects MapBusinessOnline Pro for Golf Industry Sales Analysis

Longitudes Group, a provider of supply and demand models for outdoor sports, faced a challenge in helping their golf industry clients optimize sales performance. Their clients needed to visualize sales opportunities, track performance by territory and distribution channel, and manage market penetration data. To address this, they turned to the vendor MapBusinessOnline and utilized their MapBusinessOnline Pro business mapping software.

MapBusinessOnline Pro enabled Longitudes Group to create optimized sales territories based on drive times and market data. The solution allowed for detailed visualization of sales opportunities and the export of territory reports. A key result was the rebalancing of sales territories to equalize potential and minimize travel, such as reassigning Las Vegas to a Phoenix-based rep. This optimization, provided by MapBusinessOnline, balanced workloads and compensation opportunities for the sales teams.

Longitudes Group