Case Study: Lendmark Financial Services improves branch site selection and territory-based marketing with MapBusinessOnline

Lendmark Financial Selects MapBusinessOnline for Market Analysis

Lendmark Financial Services, a consumer loan provider, needed a cost-effective geospatial software tool to support its marketing and branch operations. Their challenge was to visualize and analyze data for nearly 400 branch locations to improve site selection, territory-based lead distribution, and campaign tracking. With a background in GIS, CMO Ethan Andelman sought a solution that could provide these unique business data perspectives without exceeding their budget. They turned to the vendor, MapBusinessOnline, to implement its cloud-based MapBusinessOnline Pro service.

The solution from MapBusinessOnline involved creating a nationwide loan portfolio analysis map with ZIP code-based trade areas. This visualized key metrics like customer density and competitors for each territory. The implementation allowed Lendmark to select new branch sites, track direct mail campaign performance geographically, resolve local market issues, and easily share interactive maps. MapBusinessOnline provided the tools for a comprehensive market analysis, helping Lendmark ensure the success of its marketing programs and maintain a leading position in the loan solutions market.

Lendmark Financial Services

Ethan Andelman

Chief Medical Officer