Case Study: Extend Health cuts campaign targeting time from 6 hours to under 10 minutes with MapBusinessOnline

Extend Health Uses MapBusinessOnline to Plan Event Campaigns

Extend Health, a Towers Watson company operating the nation's largest Medicare insurance exchange, faced a significant challenge in planning its outreach events. Their client services group spent up to six hours per event manually analyzing ZIP codes to target Medicare-eligible retirees within a 100-mile radius of major cities, a process that was arduous and time-consuming.

By implementing MapBusinessOnline, a web-based business mapping software, the company automated its targeting. The vendor's solution allowed Extend Health to quickly import data, visualize prospect density, and perform radius searches to segment audiences. This reduced their campaign targeting process from six hours to under ten minutes, drastically improving efficiency and enabling faster event planning.

Extend Health

Kristine Gates

Manager of Strategic Accounts