Case Study: First Chicago Insurance Company exposes market gaps with MapBusinessOnline

Business Mapping Used to Define Agent Territories and Identify Underserved Market Areas

First Chicago Insurance Company, a Chicago-based automobile insurance provider, faced the challenge of needing a way to visualize active customer locations, policy placements, and sales agent territories. They required a tool to instantly reveal underserved market areas and define sales accountability. To address this, they turned to the vendor MapBusinessOnline and its business mapping software.

The MapBusinessOnline solution enabled the creation of sales territories mapped by ZIP code, color-coded with population data to indicate market potential. The software helped identify coverage voids in high-population areas for immediate action by marketing managers. As a result, MapBusinessOnline provided FCIC with critical visualizations to manage territories, develop risk management maps, and track policy placements effectively across their ten-state coverage area.

First Chicago Insurance Company