Mapbox
158 Case Studies
A Mapbox Case Study
PepsiCo's analytics team sought to deepen its understanding of how location and movement patterns affect retail sales and store performance. The challenge was linking real-world movement data to sales trends across many stores to reveal where and when opportunities or issues were occurring.
By working with Mapbox Movement data, the team was able to analyze location-based movement patterns alongside sales metrics. This approach gave PepsiCo clearer insights into sales trends and store performance, supporting more informed, data-driven decisions.