Case Study: GOAT achieves 2 million participants and a 6th‑place Black Friday app ranking with Mapbox's AR and location map

GOAT - Customer Case Study

GOAT, the leading marketplace for authentic sneakers, needed a standout way to drive engagement and app downloads during its biggest Black Friday event. The challenge was to create an immersive, mobile-first experience that encouraged sneakerheads to explore 125 global destinations and engage with the brand for a chance to win prizes.

GOAT launched an interactive map using AR and location data that guided users through 125 destinations and "Greatest Of All Time" moments, with over 1,000 prizes up for grabs. The campaign attracted 2 million participants in the drawing and made GOAT the sixth most downloaded shopping app on Black Friday.

GOAT