Case Study: Backroad Maps boosts premium subscriptions and revenue with Mapbox

Backroad Maps increases premium subscriptions by 15% with Mapbox

Backroad Maps, a Canadian mapping company specializing in outdoor recreation maps, needed to translate its trusted web mapping experience into a stable and performant mobile app. Their initial app, built with a different framework, had performance issues and lacked the flexibility to meet customer demands for features like offline navigation. They turned to Mapbox, adopting its Mobile Maps SDKs for their critical offline capabilities.

By rebuilding its app in-house with Mapbox, Backroad Maps gained a scalable platform for maps, search, and navigation. Using the Mapbox Navigation SDK, they added Apple CarPlay and Android Auto support, creating a complete offline navigation solution. Mapbox enabled advanced 3D mapping features and helped the company increase premium subscriptions by 15% and revenue by 25%.