Case Study: Ancestry achieves a deeply personal DNA mapping experience with Mapbox

Ancestry Mapping the most important story in history - yours

Ancestry, the genealogy and DNA testing company, wanted to help people understand where their family stories began by turning massive amounts of ancestry and ethnicity data into a highly detailed, personalized map experience. To do that, Ancestry used Mapbox to visualize generations of custom data and show precise regional connections around the world.

With Mapbox, Ancestry created granular, colorful DNA story maps that reveal hundreds of communities and regions, with data reaching back to the 1700s. The result is a richer customer experience that can pinpoint ancestral origins from places like Ireland and Puerto Rico, making complex genetic information easy to explore and understand.

Ancestry