Case Study: Thibaut improves field sales engagement with Map My Customers

THIBAUT achieves 100% rep adoption with Map My Customers

Thibaut Designs, a company in the interior design and furnishings industry, faced significant challenges due to a complete lack of CRM infrastructure. This gap made it impossible for their new sales team to measure successful customer engagement, identify which clients to focus on, or determine optimal interaction frequency. Their new VP of North American Sales, Andrea Eckberg, needed to implement a CRM from Map My Customers that would achieve full rep adoption to address these issues.

The solution from Map My Customers was a user-friendly, rep-first CRM that was immediately adopted by 100% of the sales team. Key features like color-coded account pins, a routing tool, and a lead finder helped reps work more efficiently and maximize face-time with designers. As a result, the Thibaut sales team gained better visibility into account performance and growth, reps reported that the tool saved them time and made their jobs easier, and leadership gained improved visibility into the customer journey.

THIBAUT