Case Study: Royal Brass & Hose transforms field sales with Map My Customers

Royal Brass & Hose unifies 29 reps and eliminates spreadsheets with Map My Customers

Royal Brass & Hose, an industrial distributor, faced a challenge with a "lone wolf" sales culture where representatives worked in silos using independent systems and spreadsheets. This lack of a centralized process left management with zero visibility into customer data. To combat this, Director of Field Sales Joe Anderson sought a CRM from Map My Customers to eliminate spreadsheet dependency and track the team's sales funnel.

The solution from Map My Customers provided a mobile-first CRM that built a real, five-stage sales process reps actually wanted to use. This eliminated all spreadsheets and manual data entry from the sales workflow. The results consolidated 29 reps under one process, transforming them from mobile customer service people into proactive sales reps and providing managers with live data for instant new-rep onboarding and strategic oversight.

Royal Brass & Hose