Case Study: Royal Brass & Hose brings accountability to the field with Map My Customers

Royal Brass & Hose - Customer Case Study

Royal Brass & Hose, a 70-year-old industrial distribution company based in Knoxville, Tennessee, needed to modernize its B2B sales process. As its sales culture changed, the team lacked strong field technology, consistent account information, and an easy-to-use CRM that reps could access on the go. They turned to Map My Customers to help bring structure and accountability to their field sales operations.

With Map My Customers, Royal Brass & Hose implemented an easy-to-use, mobile-friendly sales platform that reps could use onsite or in the parking lot. The company is using Map My Customers to improve coaching, standardize sales processes, track lead success rates and deal velocity, reduce mileage, and drive more strategic outreach. The result has been greater team accountability, deeper contact engagement, and a clearer manager-to-rep review process.

Royal Brass & Hose

Joe Anderson

Sales Manager