Case Study: Biodesix improves field sales strategy and territory management with Map My Customers

Biodesix shortens new-rep ramp with Map My Customers

Biodesix, a diagnostics company specializing in lung disease tests, had a wealth of sales data but faced the challenge of making it actionable for their outside field team. Their reps lacked an efficient, mobile way to leverage this intelligence during face-to-face visits, and valuable insights gathered in the field were not being fed back into their system. To solve this, they turned to the vendor Map My Customers.

Implementing the Map My Customers platform provided a map-based, mobile-first CRM solution. This allowed Biodesix reps to visualize their territories with color-coded account pins and plan strategic routes. The solution enabled more deliberate visits, faster onboarding for new reps, and created a two-way data flow. As a result, Map My Customers helped Biodesix improve physician adoption tracking, patient reach, and strategic customer acquisition.

Biodesix