Case Study: AdSocial Helps Pentanet Achieve 491.88% ROI with ManyChat

The no-frills giveaway strategy that landed 491.88% ROI for GeForce Now powered by Pentanet

AdSocial, a Perth-based marketing agency, was tasked by Australian telecommunications and gaming company Pentanet with a proof-of-concept campaign. The challenge was to increase brand awareness and engagement on Instagram while assessing the suitability of ManyChat's Instagram DM Automation and Recurring Notifications for Pentanet's long-term marketing and customer service strategy.

AdSocial implemented a "12 Days of Cloudmas" giveaway campaign using ManyChat. The solution combined organic posts with a paid strategy, leveraging ManyChat's automation to manage entries, segment users, and collect opt-ins for future marketing. The campaign delivered a phenomenal 491.88% ROI, a 93% conversion rate, and a 901.8% increase in followers for Pentanet, successfully building a high-quality database for remarketing.

AdSocial

Amberlea Henriques

Founder