Case Study: Paloma Fernández generates 19,000+ course sales with Manychat

Paloma Fernández drives 19,000+ course sales with Manychat

Paloma Fernández, a creator facing the common challenge of low engagement and missed sales opportunities from her Instagram content, needed a system to turn views into conversions. Her videos lacked compelling hooks, visual context, and a clear call-to-action. She turned to Manychat to implement a direct messaging strategy that would automate the sales process directly within Instagram DMs.

Using Manychat, Fernández built an automation that instantly sends course information and freebies via DM to users who comment with a specific keyword. This solution eliminated the need for a link-in-bio and seamlessly integrated the sales process into the platform. The results were substantial, including over 19,000 course sales, more than 300,000 followers, and 3,000+ lead magnet downloads from a single video, demonstrating the powerful impact of Manychat's automation.

Paloma Fernández