Case Study: Louis Vuitton boosts Instagram engagement with Manychat

Louis Vuitton sends 21,000 personalized tickets with Manychat

The luxury fashion house Louis Vuitton, in partnership with creative agency VML, faced the challenge of generating meaningful hype and a sense of exclusivity for its Paris Fashion Week show among its 55 million Instagram followers. To address this, they used the vendor Manychat to implement a personalized direct messaging solution on Instagram.

The solution implemented by Manychat was an automated DM campaign that sent personalized digital tickets to followers who interacted with a Louis Vuitton Instagram story. This resulted in 21,000 tickets being distributed, successfully creating mass exclusivity and a personal connection with the audience. The campaign was also developed and deployed by VML in just three weeks.

Louis Vuitton