Case Study: Law by Mike boosts qualified leads and SMS opt-ins with Manychat

Law by Mike boosts phone number opt-ins 319% with Manychat

Law by Mike, the legal brand of lawyer Mike Mandell, faced a challenge in converting his 10+ million social media followers into clients. His existing Instagram DM automation was failing to qualify leads, provide personalized responses, or build the trust needed to collect potential clients' phone numbers. To address this, he worked with the vendor Manychat and their agency partner to implement a new automated messaging solution.

Manychat's solution involved building "RoboMike," an automation designed to speak like Mike himself to guide users. It used segmentation to pre-qualify leads, built trust before asking for contact information, and moved serious inquiries to SMS for follow-up. The results were a 319% increase in phone number opt-ins, from 7.09% to 29.73%, and the generation of highly qualified leads that saved the team hours of manual work, while also converting fans into paying YouTube subscribers.

Law by Mike (Mike Mandell)