Case Study: The Dream Workshop increases leads by 2X with Manychat

How The Dream Workshop Increased Leads by 2X with Visual JSON Ads and Reels

The Dream Workshop, a leading mattress retailer in Costa Rica, was using Facebook and Instagram to find new customers but struggled to automate lead follow-up and qualification from its Instagram ads. The company needed a way to connect with prospects more efficiently and route qualified leads to sales, which it could not do through Facebook’s native Ad Manager.

ManyChat helped The Dream Workshop implement Instagram Automation with visual JSON ads, Reels, and keyword-based chat workflows to drive users into Instagram Messenger and collect lead details for Monday.com. The campaign delivered 2X more leads and 2X more conversations started versus non-JSON ads, while also generating a 30% lift in closed deals and reducing acquisition costs by 30%.