Case Study: Selina triples sales and boosts lead conversion with Manychat

How Selina Tripled Sales in Two Months With ManyChat

Selina, a global boutique hotel group, wanted a scalable way to generate leads and provide faster customer support across Instagram and Facebook. The company struggled to track leads and sales from social channels and needed a better way to route inquiries to the right teams; they turned to ManyChat for a Messenger-based lead generation and support system.

Using ManyChat, Selina built automated Messenger flows triggered by Facebook CTAs, post comments, and keywords, then routed qualified leads into Monday.com via Zapier for centralized sales and support management. The solution helped Selina increase lead conversion rates by 2.5X, triple sales in two months, achieve a 3,000% ROI increase, and reduce customer support response time by 99%.

Selina