Case Study: Roma by Rochi achieves 741% lift in engagement with Manychat Instagram Automation

How Roma by Rochi Saw a 741% Lift in Engagement Using Instagram Automation

Roma by Rochi, a women’s fashion brand in Argentina, wanted to get more value from its strong Instagram presence. Although the team already generated plenty of likes, comments, story mentions, and DMs, they needed a way to run giveaways more efficiently, deepen engagement, and connect social activity to future sales. They turned to ManyChat and its Instagram Automation tools for help.

ManyChat worked with Engi Marketers to build an Instagram giveaway driven by keyword automation, story mention triggers, and lead capture via DM. Users entered by messaging “SORTEO,” then earned extra chances by sharing story mentions and submitting their email, with data logged to Google Sheets. The campaign delivered a 741% lift in engagement, an 82% increase in reach, more than 43,000 post comments, over 4,470 emails captured, and 6,000+ new Instagram followers in one week.

Roma by Rochi