Case Study: OlimpiaHome Boosts Leads by 30% with Manychat

How OlimpiaHome Boosted Leads by 30% by Using Instagram Automation

OlimpiaHome, one of Italy’s largest homeware eCommerce stores, wanted to capture more email leads from its active Instagram audience while increasing engagement around upcoming product launches and promotions. The company worked with ManyChat and its Instagram Automation tools to turn story viewers into potential customers and build excitement for new collections.

Using ManyChat’s Keyword Automation and Flow Builder, OlimpiaHome prompted followers to message a rose emoji in Instagram Messenger, then guided them through a conversation that shared launch details, encouraged wishlist additions, and collected contact information. The campaign generated over 728 leads, delivered a 30% lift in leads and a 30% higher engagement rate, and helped drive more than €50,000 in one week and over $55,000 in revenue from the Rose collection email promotion.

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