Case Study: Misfit Media helps Brick Oven Pizza Company drive $620,000 in sales with ManyChat

How Misfit Media Drove $620,000 in Sales for Brick Oven Pizza Company

Misfit Media, an international restaurant marketing agency, was helping Brick Oven Pizza Company build an online strategy to attract new guests and drive in-restaurant dining. When the pandemic forced restaurant closures, the company needed a way to quickly pivot to promote and manage online ordering, takeout, and delivery while keeping its marketing adaptable to changing restrictions.

Using ManyChat’s Growth Tools, click-to-Messenger ads, broadcasts across SMS/email/Messenger, birthday campaigns, and a loyalty program, Misfit Media created an omnichannel automation system for Brick Oven Pizza Company. The result was $620,000 in sales, 3.1 million impressions, 80,000 contacts collected, 27,430 promo redemptions, a 35% conversion rate, and a return on ad spend of nearly 955%—helping the restaurant chain achieve its best months yet.

Misfit Media

Brett Linkletter

Co-Founder