Case Study: Mindvalley boosts Instagram sign-ups with Manychat

How Mindvalley Achieved A 522% Increase in Masterclass Sign-Ups Using Instagram Automation

Mindvalley, an online learning company focused on self-improvement and personal growth, had a large Instagram audience but struggled to convert interest into sign-ups. Using ManyChat’s Instagram DM automation, they were relying on “link in bio” and manual replies, which led to slow response times and lost masterclass registrations.

ManyChat, with support from School of Bots, helped Mindvalley turn Instagram DMs into an automated sign-up flow with keyword triggers, personalized questions, and live chat handoff when needed. The result was a 522% increase in masterclass sign-ups, a 99% drop in response time, and 7,296+ new contacts added to their ManyChat dashboard.

Mindvalley