Case Study: Humber River Hospital 2Xs ICU Nursing Applications with Manychat

How Humber River Hospital Used ManyChat to 2X Nursing Applications

Humber River Hospital, a Toronto acute care hospital facing Canada’s nursing shortage and intense competition from other local hospitals, needed a more cost-effective way to attract and qualify ICU nursing candidates. It turned to Manychat, using chat marketing with click-to-Messenger Facebook ads and automated Messenger pre-screening to replace reliance on job boards and expensive staffing agencies.

With Manychat, Humber River Hospital built targeted recruitment bot flows that screened candidates by ICU and acute care experience, routed qualified applicants to interviews, and kept recruiters in the loop with live chat handoff. The result was 58 applicants in 40 days, a 2X increase in booked interviews, and an estimated $10,000 potential savings per placement for Humber River Hospital.

Humber River Hospital