Case Study: Gold’s Gym Achieves 9X More Bookings with ManyChat Instagram Automation

How Gold’s Gym Achieved A 9X Lift In Bookings Using Instagram Automation

Gold’s Gym Costa Rica, a premier fitness center in San José, needed a better way to handle class bookings during the pandemic. With younger members requesting booking links on Instagram rather than Facebook Messenger, the gym was stuck with slow, manual responses that could take about an hour to confirm a sign-up. To solve this, Gold’s Gym turned to ManyChat’s Instagram Automation alongside Calendly.

ManyChat helped Gold’s Gym build an automated Instagram Messenger booking flow using keyword triggers, tag-based logic, and Calendly integration. The result was a 9X lift in bookings through Instagram, with 40% of total bookings coming from Instagram and a 99% decrease in support response time.

Gold’s Gym