Case Study: Gold’s Gym achieves 11,428% ROI with ManyChat

How Gold’s Gym Achieved 11,428% ROI

Gold’s Gym, an American fitness chain, wanted to attract new local customers to three locations in Costa Rica by promoting a free trial membership. Before working with ManyChat, the gym’s Messenger-based coupon process was manual, tedious, and hard to track, with multiple steps that caused drop-off and no easy way to connect trial users to paid memberships.

ManyChat, together with the Walletly integration, helped Gold’s Gym deliver digital trial passes to users’ mobile wallets through JSON ads and a simplified chat flow. The campaign redeemed 280 free-week trials, generated 117 membership sign-ups from just $70 in ad spend, and delivered an 11,428% ROI and 42% conversion rate in 21 days.

Gold’s Gym