Case Study: Frazer Brookes achieves 40% higher Instagram Story engagement with Manychat

How Frazer Brookes Saw a 40% Lift in Story Engagement Using Instagram Automation

Frazer Brookes, a second-generation network marketer and Instagram influencer, was growing his audience quickly but struggled to keep up with the volume of Story mentions, comments, and direct messages. He turned to ManyChat’s Instagram Automation to help him engage followers more consistently and support his efforts to promote his Success Summit event.

Using ManyChat, Brookes’ team set up Flow Builder triggers for Story Mention and Keyword Automation, along with a Randomizer to vary automated replies. The result was a 40% lift in Instagram Story engagement, 440 more organic leads, and 200 sales page views in a 30-minute window, showing clear impact from ManyChat’s automation approach.

Frazer Brookes