Case Study: Eddy’s Cantina achieves 3000% ROAS with Manychat and Walletly

How Eddy’s Cantina Used ManyChat and Walletly to Achieve 3000% ROAS

Eddy’s Cantina, a restaurant chain in Taipei City, Taiwan, wanted a better way to turn first-time diners into repeat customers. The team had tried email and Messenger marketing, using ManyChat, ActiveCampaign, and Facebook Ads, but they were still missing a mobile loyalty program that could reliably drive return visits.

Using ManyChat and Walletly, Eddy’s Cantina launched a Facebook ad-to-Messenger Buy One Get One campaign that delivered scannable coupons into customers’ mobile wallets and supported geo-targeted push notifications. The result was a trackable loyalty system with a 47% coupon redemption conversion rate and over 3000% return on ad spend, while ManyChat also helped automate lead generation and customer segmentation for new and returning diners.

Eddy’s Cantina

Ed Gonzalez

Owner