Case Study: Marketex helps Conquista Tu Mundo with Johnny Abraham drive $15K in launch sales with Manychat

How Conquista Tu Mundo with Johnny Abraham leveraged Manychat to drive $15,000 in launch sales in 20 days

Marketex helped Conquista Tu Mundo with Johnny Abraham, a personal development brand founded by businessman and real-estate investor Johnny Abraham, solve a major engagement and sales challenge. Despite having more than 7 million followers across platforms, the brand struggled to convert its audience and manage communication at scale, especially with a largely female, 45–55 audience that was not very tech-savvy. The team needed a better way to deliver information, segment leads, and increase awareness and workshop sales using Manychat.

Using Manychat for Instagram DM automation, Messenger automation, comment replies, Story and Live replies, keyword triggers, and the Manychat Pixel, Marketex built “ConquistaBot” to guide users to workshops, evergreen content, and support channels. The campaign increased workshop sales by 66%, reached a 35.43% conversion rate, generated about $15,000 in sales during the 20-day open-to-close cart period, boosted workshop show-up rates by 20%, drove over 40% of Instagram traffic through Manychat, and delivered a 14x ROI for the brand.

Marketex

Luis Vargas

Chief Marketing Officer