Case Study: Epic Fab Girl increases leads by 118% with ManyChat Instagram Automation

How Candace Junée Increased Leads by 118% With Instagram Automation

Epic Fab Girl, founded by Candace Junée, is a membership community for Christian women entrepreneurs, alongside her podcast, personal Instagram presence, and coaching business. As her Instagram following grew rapidly, she struggled to keep up with the volume of direct messages and wanted a better way to respond thoughtfully to questions, support requests, and opportunities. ManyChat’s Instagram Automation was used to help manage this challenge.

With ManyChat, Epic Fab Girl implemented Conversation Starters, Keyword Automation, and Story Mentions Triggers to automate common DM interactions, capture leads, and respond to followers in a more personal way. The result was a 99% decrease in response time, 15 hours saved per month answering Instagram DMs, and a 118% increase in leads compared with email landing page opt-in campaigns. ManyChat helped Candace scale engagement while continuing to deliver an authentic experience.

Epic Fab Girl

Candace Junée

Founder