Case Study: B-IT Fitness cuts lead costs by 50% with Manychat

How B-IT Fitness Used ManyChat to Lower Lead Costs by 50%

B-IT Fitness, a new gym chain in Jeddah, Saudi Arabia, partnered with ManyChat to support a pre-sales membership campaign. After running Facebook Lead Ads, the team was overwhelmed by thousands of manual inquiries and needed a more efficient way to answer questions, qualify leads, and keep support costs down.

ManyChat helped B-IT Fitness build an automated Messenger workflow using Facebook JSON ads, an FAQ bot, and lead-qualification questions, then sent contact details to Google Sheets for sales follow-up. With this solution, B-IT Fitness achieved a 50% decrease in cost per lead, a 40% increase in conversion rates, and a 20x return on ad spend.

B-IT Fitness