Case Study: Gold’s Gym achieves 9X more Instagram bookings with Manychat

Gold’s Gym gets 9X more bookings with Manychat

Gold’s Gym Costa Rica faced a challenge when a new government requirement made booking gym sessions mandatory. Their younger members wanted to book via Instagram, which forced staff to manually respond to every DM, a process that took up to an hour per request. They partnered with the vendor Manychat to implement an automated booking solution using its Instagram Automation service.

Manychat's solution automated the entire booking process within Instagram DMs. After a user typed a keyword, an automated flow guided them to select a location and provided a direct Calendly link. This resulted in a 9x increase in bookings through Instagram, which now accounts for 40% of all bookings, and reduced response wait times by 99%.

Gold’s Gym