Case Study: DIY Eule achieves automated Instagram engagement and affiliate sales with Manychat

DIY Eule drives 1,376 comment-triggered DM automations with Manychat

DIY Eule, a Berlin-based DIY content creator, faced overwhelming audience engagement after a viral Instagram Reel about an affordable projector. The thousands of comments requesting links and resources were impossible to manage manually without sacrificing her creative work and business operations. She turned to Manychat to automate the process.

Using Manychat's Instagram comment keyword automation, DIY Eule set up a system where a comment on her Reel triggered an instant DM containing a swipeable carousel of resources, including affiliate links and tutorials. This solution delivered immediate value to her audience while saving immense time. Manychat's automation ran over 1,300 times from one Reel, and her dedicated Amazon affiliate ID for the projector generated over €28,000 in sales and €2,000 in commissions, demonstrating significant measurable impact from turning engagement into automated action.

DIY Eule