Case Study: Contando Estrelas achieves 400% sales growth with Manychat

Contando Estrelas boosts sales 400% in 30 days with Manychat

Contando Estrelas, a small business selling handmade products and digital courses, faced the challenge of managing overwhelming customer engagement and support requests on Instagram. As a tiny team, founders Dani Maya and Marcos struggled with constant exhaustion from manual replies, repetitive questions, and a lack of rest due to 24/7 demand. They needed a solution to automate their processes without hiring additional staff or sacrificing their brand's personal touch, leading them to the vendor Manychat.

Using Manychat's DM automations and AI Step feature, Contando Estrelas implemented a system that turned post comments into automated conversational flows. This solution handled common questions, guided users toward purchases, and smartly segmented leads, only routing complex issues to human support. The results for Manychat's customer were a 400% jump in sales, a 12% lead-to-sale conversion rate, and over 500 comments per post, all achieved within 30 days.

Contando Estrelas