Case Study: VH1 boosts buzz and viral reach with The Many

VH1 lands the 13th most viewed YouTube video with The Many

The cable network VH1 faced the challenge of launching its new original series, "Dating Naked," and generating significant buzz with a high-impact PR stunt that would provide compelling content for social and digital platforms. To promote this provocative dating show, VH1 partnered with the vendor The Many for social and content strategy, as well as brand and campaign creative.

For the first season, The Many orchestrated a daring live stunt featuring naked choreography in downtown LA, which was captured in a single continuous shot. This approach successfully achieved viral status, with the video becoming the 13th most viewed on YouTube and the 2nd most viewed in the comedy category. For the second season, The Many created a new campaign that celebrated the authenticity of love through high-speed cinematography. The overall work for VH1 was highly awarded, earning The Many eight trophies at the PromaxBDA Awards and the title of 2016 Agency of the Year.

VH1