Case Study: Spindrift doubles product sales with The Many

Spindrift doubles product sales with The Many

Spindrift, a rising star in the sparkling water category, faced the challenge of establishing its brand and launching nationally against large competitors like Pepsi and Perrier with limited recognition. The Many was engaged to develop a dynamic national marketing campaign to help the brand break through the noise in a saturated market.

The Many developed a campaign rooted in Spindrift's core values of authenticity and simplicity, focusing on its real ingredients. The solution included a narrative centered on "Just sparkling water & real squeezed fruit," celebrity endorsement from Kristen Bell, and a series of engaging videos and social content. This strategy implemented by The Many led to a resounding success, doubling product sales by the end of 2018 and rapidly growing Spindrift's social media following to become the second biggest in its category.

Spindrift