Case Study: Quest Nutrition boosts awareness and sales with The Many

Quest Nutrition boosts awareness 21% and sales 6% with The Many

Quest Nutrition, a brand built on a core audience of fitness devotees, faced a plateau in growth amidst a cluttered market and challenges in proving the value of their paid investments. Their challenge was to redefine their target audience to expand relevance without alienating their core customers. They engaged The Many for a brand campaign that included media and investment strategy alongside brand and campaign creative.

The Many developed a new strategic target audience and an integrated connections strategy with tailored messaging. This solution was underpinned by a holistic measurement strategy that connected real-time brand health, media performance, and sales. The results were significant, including a 21% year-over-year increase in brand awareness and a 6% incremental sales lift. This performance contributed to Quest Nutrition's subsequent acquisition for $1 billion.

Quest Nutrition