Case Study: Panda Express boosts awareness and consideration among younger consumers with The Many's in-game gaming activations

Panda Express lifts awareness and consideration among 18–34 with The Many

Panda Express, a major quick service restaurant chain, faced the challenge of growing relevance and consideration with younger consumers aged 18-34, as brand awareness alone was not enough. To address this, they partnered with the vendor The Many, which employed services like strategic partnerships, media planning, and social activations to create a more participatory marketing approach.

The Many developed a solution focused on creating brand moments within existing consumer behaviors, specifically gaming. They executed award-winning in-game integrations through partnerships with Fortnite and Super League, embedding the Panda Express brand directly into gameplay. This strategy successfully generated significant lifts in both awareness and consideration for Panda Express among the target 18-34 demographic.

Panda Express