Case Study: Panda Express drives 10x sales growth with The Many's Good Fortune Scratcher campaign

Panda Express drives 10x YoY sales growth with The Many

The Many helped Panda Express, a restaurant chain, address the challenge of introducing its guests to the Lunar New Year holiday and encouraging them to participate in its traditions. Despite having an authentic heritage connection to the celebration, the vast majority of Panda Express customers were unfamiliar with it.

To solve this, The Many developed a web-based Lunar New Year lottery scratcher game. This gamified experience educated players on the holiday's customs while offering prizes. The campaign led to over 500,000 redemption codes being redeemed and achieved a 10x year-over-year sales growth for Panda Express.

Panda Express