The Many
25 Case Studies
Case Study: NBCUniversal drives 1.7M+ earned media impressions with The Many's "I Scream" Chucky campaign
A The Many Case Study
NBCUniversal drives 1.7M+ earned media impressions with The Many
NBCUniversal faced the challenge of launching a new TV series based on the iconic horror character Chucky and cutting through a crowded media landscape to capture the attention of both new and longtime fans. To achieve this, they partnered with the vendor The Many for brand and campaign creative services.
The Many developed an experiential marketing stunt called the "I Scream" Truck, which repurposed a classic ice cream truck into a frightful experience for fans at Comic Con. This creative solution successfully blended horror and humor, generating significant buzz and over 1.7 million earned media impressions for the series premiere.
View this case study…